A plain, practical guide to the Bath-based retailer's main ranges – what each one is for, what body-safe materials actually mean, and who should skip what.
Lovehoney is a British intimate wellbeing retailer, founded in Bath, that has grown into one of the largest companies in its sector. In 2021 it merged with the Austrian WOW Tech Group, bringing Womanizer, We-Vibe, Romp and Arcwave into the same group as Lovehoney's own labels, and it holds the long-standing licence for the Fifty Shades of Grey range.
This guide treats the subject the way it treats any other retail category: what the main ranges are for, what materials and certifications to look for, how to clean and store things properly, and where the discreet-delivery and returns policies actually matter. It is written at range level rather than individual product level.
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Three ranges covering the practical ground: the own-label entry point, the group's best-known technology brand, and the couples' range.
The retailer's own label, spanning several hundred products in body-safe materials at prices well below the group's technology brands. The sensible starting point for a first purchase.
The group's best-known technology brand, built on a patented air-pressure mechanism rather than conventional vibration. Distinctive, well engineered, and considerably more expensive than the retailer's own label.
The group's couples-focused brand, built around shared use, adjustable fit and app or remote control. Rechargeable, waterproof and properly warranted, at the top of the retailer's price range.
Every option side by side, with the one thing that actually distinguishes it.
| Range | Best for | Type | Key strength | Watch out for | |
|---|---|---|---|---|---|
| 1Lovehoney own-brand range | First purchase | Own-label range | Body-safe materials at low cost | Noisier; shorter warranties | View |
| 2Womanizer range | Technology | Pleasure Air device | A mechanism nothing else replicates | Specific sensation; audible | View |
| 3We-Vibe range | Couples | Couples' range | Built for shared use from the start | Fit varies; app privacy to consider | View |
| 4Happy Rabbit range | Upgrade | Own brand | Better build without branded pricing | No standout technology | View |
| 5Lubricants and intimate care | Comfort | Lubricant | Compatible with everything, if water-based | Check base type and ingredients | View |
| 6Lovehoney lingerie | Non-tech | Lingerie | Broad sizing at accessible prices | Sizing varies; synthetic fabrics | View |
← swipe the table to see all columns →
Three reasons a specialist retailer beats a general marketplace in this category.
The own-brand ranges specify body-safe silicone and ABS plastic, and the specifications are published rather than implied. That matters here more than in most categories, because unbranded marketplace products are frequently made from porous materials or plasticised blends that cannot be properly cleaned.
Plain outer packaging and a neutral name on the statement are standard rather than an optional extra. For a lot of people that is the deciding factor between buying from a specialist and not buying at all, and it is worth checking the current policy before ordering.
Group products come with manufacturer warranties, and the retailer operates a published returns policy with the hygiene exclusions you would expect. Rechargeable electronics do fail, and having someone to contact is the practical difference between a replacement and a loss.
Three things worth getting right before you order anything.
This is the one category where material matters more than specification. Look for body-safe silicone or ABS plastic, both of which are non-porous and can be cleaned properly. Avoid anything described vaguely as jelly, TPR or PVC, which can be porous and may contain plasticisers. Non-porous also means a product can be shared hygienically or used with a barrier; porous material cannot be fully cleaned and should be treated as single-user.
Water-based lubricant is compatible with everything, including silicone products and latex condoms, which is why it is the default recommendation. Silicone-based lubricant lasts longer but can degrade silicone products on contact. Oil-based products damage latex condoms. If you buy one thing alongside a first purchase, buy a water-based lubricant – it prevents more discomfort than any feature on a box.
Rechargeable products are cheaper to run and generally better sealed than battery ones, and a published IPX rating tells you whether something can be rinsed under a tap or merely wiped. Noise is the specification nobody lists and everybody cares about if they live with other people: reviews are more reliable than product pages here. And read the warranty length, which varies considerably between the group's brands.
Clean before and after every use, with warm water and a mild unscented soap or a dedicated toy cleaner. Non-porous silicone and ABS can be cleaned thoroughly; porous materials cannot, which is the single strongest argument for paying more for a known material. Dry completely before storing: trapped moisture in a seam is how things start to smell.
Store items separately rather than loose in a drawer. Silicone can react with other silicone over time, picking up marks or a tacky surface, so a fabric bag per item is worth the trouble. Keep rechargeable products partially charged rather than flat for long periods, and check charging ports for corrosion if anything has been rinsed.
Nothing in this category is a treatment. Persistent pain, bleeding, discomfort during intimacy, recurrent infections or a significant change in sensation all need a GP, a sexual health clinic or a pelvic health physiotherapist rather than a purchase. Pain is a symptom, not a problem to work around.
Pelvic floor trainers and similar products are sold widely, and they are not a substitute for a proper assessment – pelvic floor problems can involve muscles that are too tight as well as too weak, and the wrong exercise can make things worse. If you are pregnant, postnatal, recovering from surgery or managing a diagnosed condition, get advice first. Group products generally carry medical cautions for pacemakers and implanted devices where relevant; read them.
Ranked by how well each one delivers on what it promises — not by price.
The sensible first purchase in this category is a modest, well-made, body-safe thing; not an expensive one with an app.
Lovehoney's own label is the largest part of its business and the right place for most people to start. The range runs to several hundred products, the materials are specified rather than implied — body-safe silicone and ABS plastic predominate, and the prices sit well below the group's engineering-led brands. For a first purchase that is exactly the right trade to make: you find out what you actually want, at your own pace, without spending a great deal of money to do it, which is the only sensible way to approach a category as personal and as individual as this one.
Expect the build to reflect the price. Motors are less refined and noisier than the technology brands', charging arrangements are more basic, and warranty periods are generally shorter. Product descriptions on own-label ranges also tend to be written to sell rather than to specify, so check the material and the charging method explicitly rather than assuming. If you already know you want app control, published IP ratings or a long warranty, then the branded ranges are the better buy from the outset, and you will not save any money by buying cheaply twice over.
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It is the rare product in this category built on a truly novel mechanism rather than a new shape around an old motor.
Womanizer joined the group through the 2021 WOW Tech merger and is its most distinctive engineering story. Rather than vibration, the products use a patented Pleasure Air mechanism: a small opening rapidly changes air pressure, producing stimulation without direct contact. The brand says this avoids the overstimulation that sustained direct vibration can cause. It has been in production since the mid-2010s across a range of models, including a Premium Eco version made from biodegradable material, which is a rare thing in this category and a reasonable argument for the brand on its own.
It is a specific sensation rather than a universally better one, and people who prefer conventional vibration often do not get on with it. The mechanism is also audible, it is moving air — so if noise matters, check reviews rather than the product page. Prices sit well above the own label, and the silicone contact parts need replacing periodically on some models, which is a running cost worth knowing about before you buy, alongside the usual charging and storage considerations that apply to any rechargeable product in this category.
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Designed around two people rather than adapted for them, which is a surprisingly rare starting point in this category.
We-Vibe came into the group through the same 2021 merger and occupies the couples' end of the range. The design premise is shared use: adjustable, flexible forms intended to stay in place for both people, controlled by a physical remote or a phone app rather than a button you have to reach. Products are rechargeable, waterproof to a published rating and come with manufacturer warranties, which places them firmly above the own label on engineering, and explains most of the considerable difference in price between the two tiers of the range.
Fit is the variable that decides whether any of this works, and it is individual, a shape that stays comfortably in place for one couple will not for another, which is why reviews in this range are more polarised than elsewhere. App control adds a connected device to your household, with the privacy considerations that implies; most models work from the remote or on-board controls alone if you prefer. These are among the most expensive products the retailer sells, so read reviews on fit carefully before committing to one.
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The useful middle rung: better motors and sealing than the entry range, without branded-technology pricing.
Happy Rabbit is one of Lovehoney's own brands and functions as the step up from the basic own-label range. The products are generally rechargeable rather than battery-operated, better sealed, and quieter, with more considered ergonomics, which addresses the three things people most often complain about after a cheap first purchase. Because it is an own brand, the pricing stays well below Womanizer or We-Vibe while fixing most of what people dislike about a cheap first purchase. For a second buy, once you know what you want but do not want to spend branded money to get it, this is the obvious place to look.
It is a middle option and has the limitations of one. You do not get the patented mechanisms, app ecosystems or longest warranties that the group's technology brands offer, and build quality, while better than the entry range, is not at that level either. Worth noting too that own-brand lines are refreshed and renamed more often than licensed or technology brands, so a specific product you liked may not be there in two years, check what is currently in the range rather than relying on an old recommendation from a review written several years ago.
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A few pounds of the right lubricant prevents more discomfort than any feature on any box in this guide.
Lubricant is the least glamorous category Lovehoney sells and the one that solves the most problems. The important distinction is the base. Water-based is compatible with everything, silicone products, latex condoms, most materials; which makes it the sensible default and the one to buy alongside a first purchase. Silicone-based lasts longer and does not dry out, but degrades silicone products on contact. Oil-based damages latex condoms and should be avoided with them entirely, as should any household oil, which is a common improvisation and a consistently poor one.
Read the ingredients, not the claims. Glycerin-heavy formulations are associated with irritation and thrush in some people; strongly flavoured, warming or tingling products are a common cause of discomfort and are best avoided if you are at all sensitive. Water-based lubricant also dries out and needs reapplying, which is its one practical drawback. If you have recurring irritation, discomfort or infections, that is a conversation with a GP or sexual health clinic rather than a different bottle, because recurrent symptoms usually have an underlying cause that is worth identifying properly.
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The one range here where the main risk is nothing more exotic than ordering the wrong size.
Lingerie is a significant part of Lovehoney's own-label business and the easiest part of the site to shop. The range is broad, the sizing span is wider than most high-street equivalents, and the pricing is accessible. For anyone browsing this retailer for the first time it is also the least daunting category, it is clothing, the returns process is conventional for unworn items, and nothing requires charging, cleaning protocols or a compatibility check. For anyone browsing the retailer for the first time, it is a gentle place to start.
The caveats are the ordinary ones of buying clothing online. Sizing varies between styles within the same range, so read the measurements rather than relying on a letter size, and check the fabric composition if you are sensitive to synthetics; much of this category is polyester, elastane and lace rather than natural fibres. Delicate items need hand washing and will not survive a machine, and underwear returns are subject to hygiene conditions, so check those carefully before ordering several sizes with the firm intention of returning most of them.
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We assess products on construction and claims we can verify, not on which brand pays most.
We test marketing claims against the actual published construction and specification, rather than taking a product name at face value.
Every product in a guide is judged against its siblings, so the ranking reflects what you actually choose between.
Independent certification, materials and build quality all feed into the score, not just headline features.
A score means nothing without context, so every pick states who it suits – and who should skip it.
We weigh what's included and what isn't, because delivery, fees and accessories change the real price.
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Plain outer packaging with no indication of the contents or the retailer, and a neutral trading name on card statements, are standard for this sector and have long been Lovehoney's practice. It is the reason a lot of people buy from a specialist rather than a general marketplace.
Policies do change and vary by country and courier, so check the current delivery page before ordering if it matters to you. If you need a specific courier or a collection point rather than a home delivery, check that is offered at checkout.
In practice it means non-porous and free of problematic plasticisers; typically medical or food-grade silicone, ABS plastic, borosilicate glass or stainless steel. Non-porous surfaces can be cleaned thoroughly, which is the entire point: a porous material holds bacteria in microscopic pits that washing cannot reach.
Treat vague material descriptions as a warning. Jelly, TPR, TPE and PVC can all be porous and are common on unbranded marketplace listings. A retailer that publishes the material is telling you something; one that does not is telling you something too.
Lovehoney is the retailer and its own-label range. Happy Rabbit and Bondage Boutique are also Lovehoney's own brands, and it holds the licence for the Fifty Shades of Grey range. From the 2021 WOW Tech merger, the group also includes Womanizer, We-Vibe, Romp and Arcwave.
Broadly, the own labels compete on price and the group's technology brands compete on engineering — rechargeable motors, app control, published warranties. Both are stocked side by side on the site.
There is a published returns policy, with the hygiene exclusions you would expect: generally an unopened, unused item in its original sealed packaging. Faulty products are a separate matter and are handled under warranty, which is where buying a known brand with a published warranty length pays off.
Read the policy before ordering rather than after. If you are unsure between two items, that is a reason to ask customer service rather than to buy both and plan to return one.
They are connected devices and should be treated as such. Check what data the app collects, whether an account is required, what the permissions are, and whether the product works without the app at all, many do, with on-board controls. Use a strong, unique password and keep the firmware updated.
If you would rather not have a connected device, say so when you shop: plenty of products in every range work entirely offline with physical buttons, and they are generally cheaper.
Buy one modest, body-safe own-brand item and a water-based lubricant, and read the care instructions before you use it. That combination solves more problems than any expensive feature, and it costs very little to find out what you actually want.
Check current Lovehoney prices Not medical advice · Ranges and policies vary by country · Verify before buying
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